Who will shoot my video? From the first meeting through completion of a project, your video is brought to life by a team of degreed and accomplished production professionals. You are in good hands.
Do I need to come prepared with a script? No, our production team will guide you through the filming process. They works to let the video’s be more than the just a presentation of facts. The best informational videos are natural, moving, entertaining, often playful and sometimes humorous. That’s why every Cambridge Nanny video is designed to evoke a visceral, emotional, experiential response.
Looking your best helps focus your message. Here’s how to do that:
1. Think carefully about what you will wear. Some clothing will look good to the camera and some will distract. The worst on-camera offender – white clothes. You seen this yourself – The on camera interviewee sounds great – but their white shirt or jacket’s washed out in the lighting, the detail is gone, the brightness burns your retina! The reason? A camera doesn’t see light the way your eye does Too much bright to dark contrast and something’s got to give. So either the bright or dark color loses detail. In other words, just because it looks good to your eye does not mean it will look good to the camera. The contrast ratio problem also applies to dark clothing. Pure black and navy blue clothing will loose all detail and appear like a solid dark blob.
Also clothing with fine patterns will cause a moiré (a distracting wavy effect) pattern when seen on TV. Examples of some clothing that my cause this are, Herringbone patterns on a jacket or small check patterns. If in doubt bring several sets of clothing to the video shoot and consult with the director. The best types of clothes to wear are solid colors and pastels.
2. Now that you’ve got clothing nailed down, it’s time to think accessories. These little things you wear can distract from you or even ruin a shoot. Things to avoid include: Shinny jewelry (they could glare and reflect light distracting the viewer from you and your message), Watches that beep, cell phones (even ones that are set on vibrate. because even if the viewers can’t hear it you will be distracted), eyeglasses (they can reflect light).
3. Colors: Ever wonder why Presidential Candidates always stand in front of a royal blue curtain background? No it’s not because they had a sale on blue fabric. That color happens to be the most flattering to most skin tones – It literally makes you “pop” out of the background. It’s also a good color to wear close to your skin. A royal blue blouse or shirt will make you look terrific – consider wearing it if you are having trouble choosing a color.
Quick Checklist
- No white or dark clothing
- When in doubt. Bring a set of clothes so the director has a choice.
- No beeping watches
- Cell phone turned off
- Take a comb, makeup
- Eyeglasses, if must wear get glare free type or frames with no lenses
- Don’t forget to get a good night sleep before the shoot
Pay attention to the last point in the checklist as well as the clothing tips. Part of looking great is felling great. Don’t try to squeeze in that size too small suit – if it’s uncomfortable – you’ll be too. A good night’s sleep will work wonders for your appearance.
Remember when dressing for TV the camera “sees” things differently than the human eye. Keep it simple, solid colors, pastels, no fine patterns or distracting jewelry.
Also don’t forget if you have any questions call the director or your contact person before the day of the video shoot. They will appreciate it and together you can look your best.
