April 22, 2014


Parents and Caregivers,

We are excited to introduce you to our new product partner – Silikids!

Traverse City, Michigan based Silikids was founded in 2006 by two moms, Stacey Feeley and Giuliana Schwab. Silikids is the first mom-founded brand focused on creating products that are toxin- free, hypoallergenic and made entirely out of silicone. Silikids combines necessity with innovation along with the technological advances of silicone, making the company a pioneer in the children’s market. The Silikids collection includes Silibib®, Siliskin® Glasses, Siliskin® Top, Siliskin® Sippy, Silimap, Siliskin® Bowl, Silispoon and Silibags. For more information, visit


Check out some of their innovative products:







Siliskin® Top, a Silicone Top which stretches over and covers the top of a glass.

Combined with the Siliskin Glass, the glass is completely encased and protected.  This top is the perfect solution to making the 6oz Siliskin glass a sippy.  The Top can also be used with other standard size glass cups, turning your average glass cup into a sippy.

Available in two colors, Fresh and h20.

Siliskin® Sippy, a stylish 8 oz. sippy cup where Silitop and Siliskin Glass come together as one.  Glass, skin and top included.

Silimap, a portable silicone placement with cool/fun educational themed graphics to teach kids about the US.  Presectioned panels allow for Silimap to fold easily and compactly, perfect for a diaper bag.  Available in two colors, Free and Sea.

Silibib makes its introduction with a fresh new design.  The bib’s new ergonomic design allows for it to lie flat.  The bib includes a hidden pocket too that easily flips forward for use so the bib can be worn with the pocket in front or with the pocket flipped behind.  Silibib is soft and comfortable for baby and hypoallergenic and is easy to wipe off and dishwasher safe.

Available in two colors, Spice and Fresh.

Siliskin Glass 6 oz., silikid’s signature “Big Kid” cup, a glass encased in a silicone protective sleeve features a  patent-pending shock absorption design.  Moms nationwide love Silikids glasses!  Said Silikids mom Cheryl Friedman of Boston, MA  “Finally, a safe glass I can give my kids! We love the cups and my family thanks you!”.  This enthusiastic mom fan, Angela Baptiste of Austin, TX had this to say about Siliskin Glasses, “These have made our mealtime so much better!  My kids love the colors”.

Available in a two pack in Tart and Sea.

The following products will be added to the Silikids collection and are slated to be available at retail sometime in April/May 2014:

Siliskin® Bowl, a sectioned ceramic bowl with Siliskin is ideal for young children starting solid foods and for suggested portions of the four food groups.

Available in Spice.

Silispoon, a silicone spoon designed to encourage independent eating habits.  Silispoon features a textured handle and wide spatula style head to make it easy to scoop up food.

Available in a 2pack in purple/pink and green/blue.


Silibags, translucent silicone sandwich/snack bags which make it easy to see what is inside.  Embedded closure keeps bag sealed shut.  These reusable bags replace disposable plastic sandwich bags! Available as a 2pack in colors Spice and Mellow.

The Silikids collection is available at specialty juvenile products stores nationwide including Giggle and online at and


Watch the Silikids video here:



















Ambassador Mom

We love this New York Magazine photo profile of U.S. Ambassador to the U.N. Samantha Power. Check out a day in the life of one of our country’s busiest diplomats.  She’s also a Mom.



Watch: Job Interview

April 15, 2014


24 applicants applied for the world’s hardest job and got a pretty big surprise.

The requirements sounded nothing short of brutal:

• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance and culinary arts necessary
• No vacations
• The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays
• No time to sleep
• Salary = $0

The job ad received 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.

Check out what happened below. It’s worth watching to the end.

Project: World’s Toughest Job
Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Director, Copy: Andrea Mileskiewicz
Associate Creative Director, Art: Blake Winfree
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman
Producer: Vera Everson
Account Director: Jessica Zdenek
Account Supervisor: Laila Lynch
Director of Digital Strategy: Eric Williamson
Senior Brand Strategist: Ryan Houts
Production Company: Caviar
Director: Amir Farhang
Executive Producer: Valeria Maldini
Producer: Jason Manz
Director of Photography: Brian Rigney Hubbard
Editing, Visual Effects: PS260
Editor: J.J. Lask
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
Lead Visual Effects Artist: Patrick Lavin
Assistant Artist: Matt Posey
Audio Post: Soundtrack
Sound Design, Mixer: Mike Secher
Music: Human
Casting: House Casting
Casting Agent: Shawn Alston
Client: American Greetings
Executive Director, Marketing: Alex Ho